Australia-based · China-facing creator partnerships

Bring your game to Chinese players.

ShellCurrent is an Australia-based creator partnerships studio helping game teams reach Chinese Steam players through direct relationships with Bilibili creators and locally shaped content.

Tell us about your game View Lobster Soup's media kit

Based in Australia · Direct creator relationships · English and Chinese

SHELLCURRENT · SC/00

GAME
TO
CHINACreator campaigns shaped for studios and publishers.

527K+Bilibili followers

Science fiction · Strategy · CRPG · Worldbuilding

Featured creator · Current lead

一碗龙虾汤

Lobster Soup

Created by Li Tianlong

Long-form videos that turn lore, systems and strange worlds into stories Chinese players can understand, enjoy and remember.

527K+Bilibili followers

Paid workAcross indie and established game studios

Our featured creator—not our boundary. Lobster Soup is ShellCurrent's current lead creator. We assess creator fit first and can shape a wider Bilibili creator route when the campaign calls for it.

Science fictionStrategyCRPGWorldbuildingIndie games

Visit the Bilibili channel

Creator fit before format

The game should feel like the subject—not the interruption.

We choose the creator and format around what the audience needs to understand, not a fixed ad template.

ROUTE 01

Dedicated Game Feature

A complete video shaped around gameplay, promotion, worldbuilding or background context.

Best when the game itself can sustain a story worth watching.

Optional campaign protection

Guaranteed-view options are available.

Eligible campaigns can include a contracted minimum view target and an agreed make-good plan. We guarantee contracted delivery—not sales or wishlists.

Selected creator collaborations

Different games.
Native stories.

Featured work from Lobster Soup. Public view counts shown as observed in August 2026.

89K views

Launch awareness · Dedicated game feature

The Expanse: Osiris Reborn

Space-opera context, franchise background and a clear introduction to a new release.Watch on Bilibili

45K views

Paid collaboration · Dedicated game feature

Hotel Galactic

A management game introduced through its hand-crafted art direction and gentle systems.Watch on Bilibili

143K views

Paid collaboration · Sponsored integration

Heart of the Forest

An FMV game placed inside an editorial story about interactive cinema and its history.Watch on Bilibili

89K views

Paid collaboration · Dedicated game feature

Shadow of the Road

A tactical RPG framed for players who already understand CRPG depth and squad systems.Watch on Bilibili

A compact working process

Clear enough for a small team.

01
Tell us
Send the game page, launch timing and what Chinese players should understand.
02
Shape the route
We confirm the creator or creator mix, content format, scope, timing and quotation.
03
Create and report
The creator publishes on Bilibili; we coordinate the brief and report public performance.

Your next step

Tell us about your game.

A store page and launch window are enough to begin. No public price list and no oversized discovery process.

Qixuan DongAustralia · International Partnerships

Li TianlongFeatured Creator · Lobster Soup